MANIFESTO

 

It seems everywhere we go, no matter the occasion, we’re yearning for a sense of relief. A comfort in where we stand. And for many of us, it’s not just where we stand. It’s how we stand and what’s keeping us going. It’s easy to forget (and neglect) what allows us to stay active and on to our next venture. After all, the root of what keeps us stable, upright, and moving, is our feet.

 

An anodyne, by definition, is something that brings you a sense of soothing and comfort. The comfort we desire (and in some cases need) is unique to each of us. We believe that you deserve shoes that will meet your comfort and style needs, and allow you to maintain an active, healthy and productive lifestyle.

 

In a far too stagnant market of comfort-based footwear, we’re bringing you an unparalleled collection of therapeutic and, at the very same time, refined footwear. At Anodyne, we’ve avoided the commercial vision of quick and easy comfort. Instead, we’ve returned to the fundamental roots of footwear – meticulous design, quality craftsmanship, and rigorous attention to detail. We’re re-inventing the paradigm in comfort, and we want you to experience it firsthand.

 

HISTORY

 

Born and raised in the emergent city of Milwaukee, Wisconsin, Anodyne represents the core of an age-old Midwestern culture – pride, dedication and hard work.

 

Dinner at a local restaurant in downtown Milwaukee brought together a collection of old friends that are more like family. This group had a common element among them – all had experience working in the footwear industry. All agreed that, sure, there was a mass availability of shoes in the market; however, a common concern was expressed – was there room for improvement? The answer, unequivocally, was yes.

 

This gathering eventually prompted the creation of a brand dedicated to embracing the quality, commitment and trust that’s missing in the industry.

 

We’re a group of designers, fit experts, pedorthists, and most importantly, a group of friends that share a common goal. We understand the nature and landscape of the footwear industry. We know what to do to create a cohesive product, service, and brand. And perhaps even more importantly, we know what not to do.

 

Self-improvement is our guiding principle. It’s our belief that you, our customers, are in the best position to guide our growth. So don’t ever hesitate to reach out and tell us how you feel. We want to hear from you. Seriously.  

 

Cheers to continual innovation, research, and improvements that will bring your anodyne closer to home.

 

DESIGN

 

Styling

With Anodyne, you genuinely want to wear your shoes. The materials we’ve used and designers we’ve engaged have succeeded in bringing you a product that will effectively address both your aesthetic desires and comfort needs.

 

Comfort

Light Weight Outsole – All day comfort, increased durability

 

Padded Collar – An alternative to leather, our collars prevent possible irritation where the material meets your ankle

 

Padded Tongue – Prevents foot slippage and ensures proper fit

 

Lining – We’ve designed all styles with the absolute minimum number of seams. By avoiding excess seams, you lower the risk of possible irritation and complication.

Protection

 

Protection

No Metal – Metal can often irritate and damage the skin, and in rare cases, sewing needles and staples may accidentally be left in shoes and, in turn, cause serious damage. Recognizing this potential hazard, we’ve circumvented any such exposure by eliminating absolutely all metal components from our shoes. In addition, every pair of shoes is run through a metal detector prior to shipping.

 

Antimicrobial Treatment – in order to ensure our shoes are 100% hygienic, we spray the inside of every pair with our proprietary, Anti-microbial Protectant before shipping. This 100% natural, anti-fungal and anti-microbial process naturally reduces 99.9% of germ, virus, and bacteria exposure.

Precautionary Components

 

Precautionary Components

Each of the following shoe components, carefully incorporated into each design, help maintain the durable structure of the shoe while protecting the feet and preventing potential injury.

 

Extra Depth – Accommodates for swelling, and placement of orthotic/insert (5/16 in extra depth)

 

Protective Toe Box – Protects toes

 

Shank – Adds extra support to arch area of shoe

 

Heel Counter – Provides maximum foot support by cradling the heel to reduce over-pronation and prevent heel slippage

 

SERVICE

 

Offering a high quality and artfully crafted product isn’t enough in our opinion. The service we offer reflects the care and dedication that we put into building every aspect of the Anodyne brand.

 

Real service, unfortunately, is a lost art. The common endless, touch-tone, automated service is outdated and doesn’t suit anyone’s needs at this point. With Anodyne, you’ll experience customer service the way it used to be – a general ease of doing business and real people with the right credentials answering the phones. 

 

We pride ourselves on maintaining a small, family business mentality with a big business mission. The service we offer will always be personal, diligent and immediate – each and every time.