Once you’ve taken the steps necessary to educate your staff using the sources available, it’s time to execute what you’ve learned.


Location. Location. Location.


We’ve found that success comes quickly to those that promote it. The Anodyne display should be placed prominently in the reception area of your office. This will ensure patients are able to introduce themselves to the product prior to your conversation.




Encourage patients to inquire further by displaying and giving out our catalogs and trifold brochures. We’re more than happy to provide as much collateral marketing and educational materials as your office staff and patients need (all free of charge). If you ever find yourself running low on these materials, please don’t hesitate to give our Customer Support Team a call and we’ll get more out for you right away.


Supplemental Anodyne products should also be made available to patients once they’ve purchased shoes and inserts. Explain to them the usefulness of products for sustaining the wear of their shoes.


*Anodyne Anti-Microbial Protectant

*Anodyne Leather Conditioner

*Anodyne Stain Shield


Educate the Patient


Aside from making sure your staff is familiar with the product and process, you’ll want to make sure that the patient is equally familiar and comfortable. In order to educate your patient, you’ll need to make them aware of the potential risks associated with diabetes and how it may negatively affect their lower extremities.


*More than 60% of non-traumatic lower-limb amputations occur in individuals suffering from diabetes. Moreover, 60-70% of those individuals with diabetes suffer from some form of mild to severe neuropathy.

*Make sure that patients are aware that:

-Diabetic shoes can prevent shearing

-Diabetic inserts are meant to achieve total contact

-They can maintain an active lifestyle in diabetic shoes – make sure that they see our full --collection of styles

-Diabetic shoes help prevent foot complications such as callus and ulcer formation. If such complications already exist, diabetic shoes can help prevent their aggravation and/or further damage through the use of custom inserts and greater depth in the shoe.

*Provide the patient with Anodyne’s brochures and other marketing materials that they can take home with them.


The patient should know that Anodyne isn’t just another shoe to add to their closet collection. They should be aware that the shoes are designed purposefully for the accommodation of diabetic feet and are reimbursable with Medicare. Let them know that these shoes can have tangible health benefits to help prevent possible complications, including amputation.